This is not actually off topic if you have a small quilting business like I have. I just watched an interesting short video interview with Anita Campbell, founder of Small Business Trends and BizSugar, and author of Visual Marketing. The interview is hosted on SocialMedia Examiner. Michael Stelzner is the founder of Social Media Examiner.
The biggest take away for me was her comment that “one should think of their online presence as their shop. Would you leave your shop for weeks and months without sweeping the floors and cleaning the cobwebs?” If you would care about your bricks and mortar shop, so too should you care about your website. Give it attention. Update it. I will take this advice under advisement…
Enjoy the video.
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